Altima has been at the for front of some of the most influential hires in the tech world but their presence had been left behind in 1990 and with a website that looked like something creating in the early days of the internet.
Our approach was to create a clean, simple, bold mark that would be recognisable and sit perfectly with the new tech start ups. A fresh colour palette was chosen to help deliver a more positive introduction.
A website was also needed, something that again was fresh and utilising the brands core system, whilst the client needed the ability to edit content and capture new leads successfully.